Kristin Kutac WardPresident and Chief Executive Officer
Kristin has more than 20 years of management experience in the senior living industry, beginning her career as a nursing home administrator. As a founder of Solutions Advisors, she has also managed sales and marketing re-positionings, turnarounds and training in more than 50 communities. She has worked in operations, sales and marketing positions in both regional and corporate roles, as well as consulting roles, in 21 different states.
Most recently, as Chief Operating Officer for American Heritage Communities (AHC), a developer, operator and manager of retirement communities, Kristin was responsible for all operations, marketing and sales efforts of 250 employees. Additionally, Kristin met with potential and current investors, conducted marketing studies to identify new sites on which to develop CCRCs, conducted due diligence on acquisition opportunities, and managed the creation of AHC’s brand identity and creative platform.
As Vice President of Marketing and Sales for Horizon Bay Senior Communities, Kristin oversaw all marketing and sales aspects of the company, which then operated 42 senior communities nationwide. Kristin created a company-wide sales training program and systems to manage and enhance census generation activities. She also managed image repositioning for 11 communities undergoing multi-million dollar renovations, as well as their reintroduction to the respective markets. She increased occupancy of acquired assisted living communities from 79% to 88%, thereby facilitating the disposition of that portfolio. She also increased inquiry to move-in conversion ratios from a company-wide average of 12% in 2001 to 20% in 2003 and maintained a 93% average blended census across company.
Kristin began her career as a nursing home administrator with Beverly Enterprises in Atlanta, Georgia where she created a short-term rehab wing and increased therapy revenue by 65%.
Education and Certifications:
Bachelor of Arts, Psychology, Emory University
Nursing Home Administrator License, Georgia (inactive)