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Lauren Messmer

Executive Vice President and Chief Marketing Officer

Lauren has more than 14 years of experience in strategic marketing management. She specializes in marketing planning and strategy for new developments, and repositioning and expansion of retirement communities.

As Vice President of Marketing for American Heritage Communities (AHC), she was responsible for managing and executing marketing efforts for four distinct communities: an equity-based independent living community, a new development CCRC, an existing IL rental, and a stand-alone assisted living community.  She worked hands-on with each community to generate leads and help the sales teams strategically move the leads through the sales process.  She worked closely with the on-site teams to ensure that the pre-sales goals were met for the CCRC, exceeding budgeted goals by 40%. During her tenure, IL rental move-ins increased by 30% as well.

As a Principal and Director of Account Service for The Bertolino Group, a marketing and advertising firm specializing in the senior market, Lauren was responsible for overseeing the marketing and sales efforts of all senior housing clients, including marketing planning and execution, managing all production, media research and placement, as well as budget analysis. During her tenure, Lauren worked with more than 40 communities, where she successfully generated leads and produced sales.

Education and Certifications:
Master of Business Administration, Marketing, Virginia Commonwealth University
Bachelor of Science, Cultural Anthropology, James Madison University