Paula SchatzDirector of Sales and Marketing
Paula brings to Solvere more than 26 years of strategic marketing management experience from the hospitality and senior living industry. During her time as Director of Marketing at Cadbury at Lewes, a non-profit CCRC, Paula and her team achieved an increase in independent living occupancy from 72% in 2009 to 90% in 2014. She has been actively involved in all areas of sales and marketing, including development and implementation of integrated marketing plans, strategic planning, advertising, direct mail, events, website management and community outreach. As Director of Community Relations for Brandywine Senior Living, a for-profit Assisted Living facility, Paula established the sales office and also developed events, community outreach, and public relations for this new community, with 34 Alzheimer’s residences and 70 suites. In 2004, Paula began a career in the sales and marketing of Senior Living for Methodist Manor House, a 40+ year-old non-profit CCRC. During her tenure, occupancy increased 10% through the development of a rental contract for independent living as well as extensive community outreach to the ministers of the Peninsula-Delaware Conference of the United Methodist Church.
Education and Certifications:
Bachelor of Arts, Organizational Management, Eastern University
Associate of Science, Travel Tourism Management, Brandywine College of Widener University